Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

It’s not a huge secret I work for a well-known real estate brand. I wear a lot of hats, but one of my favorites is putting together thought leadership pieces, like this white paper I’m showcasing today. The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to … Continue reading Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

Victor Quiroz Breaks it Down: The Importance of Being Mentored

Victor Quiroz, sales manager at Covina, CA-based Berkshire Hathaway HomeServices California Properties and former national REthink Council member, answered the phone after only one ring. It was early on a Monday morning, the day after attending an Oakland Raiders football game (they won, by the way). I knew he was traveling and probably had a long night celebrating the win but he answered chipper and … Continue reading Victor Quiroz Breaks it Down: The Importance of Being Mentored

An Architecture of Change: 3 Basic Home Features to Be Thankful For

On my ninth birthday I received an oddly mature, mid-century architecture coloring book full of 1960s homes and their intricate landscaping. (This was in the late 1980s well before adult coloring books became all the rage.) I poured over those pages with my colored pencils and imagined what it would be like to live in each one, play in those various backyards – and became … Continue reading An Architecture of Change: 3 Basic Home Features to Be Thankful For

Creative Marketing: How an Instagram Takeover Can Boost Your Business

It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, … Continue reading Creative Marketing: How an Instagram Takeover Can Boost Your Business