Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

There’s a cool phenomenon happening where experts in their field are becoming mini celebrities – brand ambassadors, influencers, call them what you will. I think it’s one of most culturally interesting and valuable things coming out of social media usage in business today. Savvy marketers know the return on investment in social media is limitless, so they know turning customers and employees into brand ambassadors … Continue reading Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

Hey Alison Wonderland … Gimme More Sub Kicks This Summer

I moved to a drizzly little town just north of Seattle the summer before middle school. In a tiny, peace sign-shaped subdivision, there were six girls all in the same grade. As preteen and teen girls do, we became the best of friends, then hated each other, back-stabbed each other, finally made up – only to repeat the cycle over again. Once all of us in the neighborhood started getting our drivers licenses, we would alternate driving each other to and from school. And we would stop for coffee on the way. Continue reading Hey Alison Wonderland … Gimme More Sub Kicks This Summer

Marshmello’s Supermodel Sisters? 

Does anyone else think Chanel’s robots at Paris Fashion Week could be Marshmello’s supermodel sisters Bit and Bop? Designed for the digital age, Karl Lagerfeld’s Data Center theme had its own hashtag (#DataCenterChanel) and a crazy-cool stage set with mainframe wires and modern versions of the iconic tweed skirt suits. I mean, we get the Daft Punk reference already. We don’t know that much about … Continue reading Marshmello’s Supermodel Sisters?