5 Things You Never Knew About Lollapalooza

Lollapolooza just wrapped an epic 2017 but it was not so epic in the beginning in 1991. Tens of thousands flocked to Chicago’s Grant Park last night as Arcade Fire and Justice closed out the event on the Grant Park and Bud Light stages. Known as the launch pad for alternative rock bands like Nirvana and Nine Inch Nails (the first electronic assault!) to bond together with Ice-T without the risk of getting shot, the festival has always been about the music. Continue reading 5 Things You Never Knew About Lollapalooza

ICYMI // The Diary of Lunarismoon: A Rave Fashion Virgin

I’ve been to raves and countless shows but never such a huge production like the Electric Daisy Carnival in Las Vegas. My first time at EDC (only last year) I was so in awe of the entire scene that I felt a little out of place in my non-fantastical crop tops and cutoff jeans. I knew I needed to embrace the entire culture under the electric sky and go big this year. With the help of Tiny Dancer and encouragement from my rave booty-making workouts, I felt like I was ready to pop that cherry. Continue reading ICYMI // The Diary of Lunarismoon: A Rave Fashion Virgin

Electric Youth (Not the Band): A Grungy Look at the 90s in a Tiki Bar

When I was a kid there was “oldies” radio stations with music from my parents’ youth: happy Beach Boys, songs about how fine Brandy is and wailing Janice Joplin. I always wondered when music of my youth would be considered an oldie (but goodie). Last month I came to the realization music of my youth is now more in the “classic rock” section of today’s youth than ever. I’m sure my parents were surprised their music was considered old just as I was. Continue reading Electric Youth (Not the Band): A Grungy Look at the 90s in a Tiki Bar

NERO: The Action Movie Soundtrack You Never Knew You Needed

You’re not slowing down, but luckily the light changes green just as you throw the car into second and floor it. The engine responds. You crank the wheel to the right giving a faint squeal of tire protest as they grip the turn. Tonight you’re being chased by a gang of evil hit men in a shiny, black SUV. Traffic protectively surrounds the car as you skillfully weave in and out of it on the dark side streets. Continue reading NERO: The Action Movie Soundtrack You Never Knew You Needed

Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

There’s a cool phenomenon happening where experts in their field are becoming mini celebrities – brand ambassadors, influencers, call them what you will. I think it’s one of most culturally interesting and valuable things coming out of social media usage in business today. Savvy marketers know the return on investment in social media is limitless, so they know turning customers and employees into brand ambassadors … Continue reading Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

BREAKING NEWS: Everyone is Watching the Oscars (Arts) Right Now

Everyone is watching the Oscars right now – not because it’s an entertaining evening of television (because it normally is not) – but because they want to know what great movies came out this past year. And not because we suddenly have an influx of film critics in the States. It’s because we want to escape en masse. Like, now. Continue reading BREAKING NEWS: Everyone is Watching the Oscars (Arts) Right Now