The Beth Project: Chapter 1, Vol. 2

Beth paused for a second before she saved the file as March 2020 // Beth Project 37Z-9A6. Leaning back in the chair she took a deep, slow breath to try to ease her nerves. Her anxious hands cupped her own face and rubbed her eyes in circular motions. She imagined a large rubber band compressing her head in a half-ass fight to shut the voices out. Before long the almost-quiet whirring of Continue reading The Beth Project: Chapter 1, Vol. 2

5 Things You Never Knew About Lollapalooza

Lollapolooza just wrapped an epic 2017 but it was not so epic in the beginning in 1991. Tens of thousands flocked to Chicago’s Grant Park last night as Arcade Fire and Justice closed out the event on the Grant Park and Bud Light stages. Known as the launch pad for alternative rock bands like Nirvana and Nine Inch Nails (the first electronic assault!) to bond together with Ice-T without the risk of getting shot, the festival has always been about the music. Continue reading 5 Things You Never Knew About Lollapalooza

Notes from Gaiman’s ‘Norse Mythology’ Featuring Ancient Aliens, Odin’s Ass Mead and Zombies

The Vikings left us with their own set of myths and gods (much to the chagrin of Greek and Roman academia), and a significant mark on the English language. I picked up Neil Gaiman’s playful Norse Mythology this spring because I was looking for something light and snackable to digest during some work travel. “Greek myths are full of sex and peacocks,” Gaiman told the audience at a recent book reading. “There’s lots of sitting outside and falling in love with your own reflection. No one’s doing that in Norse mythology. You sit outside in the winter, you’re dead,” he said. Continue reading Notes from Gaiman’s ‘Norse Mythology’ Featuring Ancient Aliens, Odin’s Ass Mead and Zombies

Grand Canyon, Road Trip and Brad Pitt – O My!

I just finished the GQ Magazine article with Brad Pitt (because who wouldn’t?) about his divorce, finding himself and becoming a better man. OK, Eddie Vedder. The magazine took him to multiple national parks in California for the photo shoot, where Pitt apparently frolicked with the land and talked matcha tea during his “weird” time. Well I’m having a weird time, too. And I, too, am asking question of the futile world – which I think is OK. I see why GQ chose to bring our beloved Pitt to the wilderness (The Everglades, White Sands Continue reading Grand Canyon, Road Trip and Brad Pitt – O My!

Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

There’s a cool phenomenon happening where experts in their field are becoming mini celebrities – brand ambassadors, influencers, call them what you will. I think it’s one of most culturally interesting and valuable things coming out of social media usage in business today. Savvy marketers know the return on investment in social media is limitless, so they know turning customers and employees into brand ambassadors … Continue reading Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

It’s not a huge secret I work for a well-known real estate brand. I wear a lot of hats, but one of my favorites is putting together thought leadership pieces, like this white paper I’m showcasing today. The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to … Continue reading Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?