5 Things You Never Knew About Lollapalooza

Lollapolooza just wrapped an epic 2017 but it was not so epic in the beginning in 1991. Tens of thousands flocked to Chicago’s Grant Park last night as Arcade Fire and Justice closed out the event on the Grant Park and Bud Light stages. Known as the launch pad for alternative rock bands like Nirvana and Nine Inch Nails (the first electronic assault!) to bond together with Ice-T without the risk of getting shot, the festival has always been about the music. Continue reading 5 Things You Never Knew About Lollapalooza

ICYMI // The Diary of Lunarismoon: A Rave Fashion Virgin

I’ve been to raves and countless shows but never such a huge production like the Electric Daisy Carnival in Las Vegas. My first time at EDC (only last year) I was so in awe of the entire scene that I felt a little out of place in my non-fantastical crop tops and cutoff jeans. I knew I needed to embrace the entire culture under the electric sky and go big this year. With the help of Tiny Dancer and encouragement from my rave booty-making workouts, I felt like I was ready to pop that cherry. Continue reading ICYMI // The Diary of Lunarismoon: A Rave Fashion Virgin

NERO: The Action Movie Soundtrack You Never Knew You Needed

You’re not slowing down, but luckily the light changes green just as you throw the car into second and floor it. The engine responds. You crank the wheel to the right giving a faint squeal of tire protest as they grip the turn. Tonight you’re being chased by a gang of evil hit men in a shiny, black SUV. Traffic protectively surrounds the car as you skillfully weave in and out of it on the dark side streets. Continue reading NERO: The Action Movie Soundtrack You Never Knew You Needed

Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

There’s a cool phenomenon happening where experts in their field are becoming mini celebrities – brand ambassadors, influencers, call them what you will. I think it’s one of most culturally interesting and valuable things coming out of social media usage in business today. Savvy marketers know the return on investment in social media is limitless, so they know turning customers and employees into brand ambassadors … Continue reading Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

Marshmello’s Supermodel Sisters? 

Does anyone else think Chanel’s robots at Paris Fashion Week could be Marshmello’s supermodel sisters Bit and Bop? Designed for the digital age, Karl Lagerfeld’s Data Center theme had its own hashtag (#DataCenterChanel) and a crazy-cool stage set with mainframe wires and modern versions of the iconic tweed skirt suits. I mean, we get the Daft Punk reference already. We don’t know that much about … Continue reading Marshmello’s Supermodel Sisters?