Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

There’s a cool phenomenon happening where experts in their field are becoming mini celebrities – brand ambassadors, influencers, call them what you will. I think it’s one of most culturally interesting and valuable things coming out of social media usage in business today. Savvy marketers know the return on investment in social media is limitless, so they know turning customers and employees into brand ambassadors … Continue reading Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

It’s not a huge secret I work for a well-known real estate brand. I wear a lot of hats, but one of my favorites is putting together thought leadership pieces, like this white paper I’m showcasing today. The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to … Continue reading Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

Victor Quiroz Breaks it Down: The Importance of Being Mentored

Victor Quiroz, sales manager at Covina, CA-based Berkshire Hathaway HomeServices California Properties and former national REthink Council member, answered the phone after only one ring. It was early on a Monday morning, the day after attending an Oakland Raiders football game (they won, by the way). I knew he was traveling and probably had a long night celebrating the win but he answered chipper and … Continue reading Victor Quiroz Breaks it Down: The Importance of Being Mentored

An Architecture of Change: 3 Basic Home Features to Be Thankful For

On my ninth birthday I received an oddly mature, mid-century architecture coloring book full of 1960s homes and their intricate landscaping. (This was in the late 1980s well before adult coloring books became all the rage.) I poured over those pages with my colored pencils and imagined what it would be like to live in each one, play in those various backyards – and became … Continue reading An Architecture of Change: 3 Basic Home Features to Be Thankful For

Creative Marketing: How an Instagram Takeover Can Boost Your Business

It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, … Continue reading Creative Marketing: How an Instagram Takeover Can Boost Your Business

Calling all Semicolon Haters

Whether you hate semicolons (like me!) or love them, there’s some recent discussion online about the use of semicolons today. And, whether you like it or not, writing does change each generation. Rules are there to be broken and bent until a new rule develops. Remember how much I hate the statement: because that’s what we’ve always done? So I’ve been thinking about reworking semicolons … Continue reading Calling all Semicolon Haters