5 Ways Drunk Messaging Influencers Can Help your ROI

Reasons to not drunk text your crush (or ex) are the same reasons not to drunk message influencers when you see their on-point espadrilles hanging off a boat on the Amalfi Coast. Sure those shoes are amazing and you do want to know where to find them (save the LIKEtoKNOWit crap … that’s too complicated when fueled on rosé). I’m not going to condone any obsessive, irrational drunk messaging but hear me out on this one. Continue reading 5 Ways Drunk Messaging Influencers Can Help your ROI

Electric Youth (Not the Band): A Grungy Look at the 90s in a Tiki Bar

When I was a kid there was “oldies” radio stations with music from my parents’ youth: happy Beach Boys, songs about how fine Brandy is and wailing Janice Joplin. I always wondered when music of my youth would be considered an oldie (but goodie). Last month I came to the realization music of my youth is now more in the “classic rock” section of today’s youth than ever. I’m sure my parents were surprised their music was considered old just as I was. Continue reading Electric Youth (Not the Band): A Grungy Look at the 90s in a Tiki Bar

NERO: The Action Movie Soundtrack You Never Knew You Needed

You’re not slowing down, but luckily the light changes green just as you throw the car into second and floor it. The engine responds. You crank the wheel to the right giving a faint squeal of tire protest as they grip the turn. Tonight you’re being chased by a gang of evil hit men in a shiny, black SUV. Traffic protectively surrounds the car as you skillfully weave in and out of it on the dark side streets. Continue reading NERO: The Action Movie Soundtrack You Never Knew You Needed

Grand Canyon, Road Trip and Brad Pitt – O My!

I just finished the GQ Magazine article with Brad Pitt (because who wouldn’t?) about his divorce, finding himself and becoming a better man. OK, Eddie Vedder. The magazine took him to multiple national parks in California for the photo shoot, where Pitt apparently frolicked with the land and talked matcha tea during his “weird” time. Well I’m having a weird time, too. And I, too, am asking question of the futile world – which I think is OK. I see why GQ chose to bring our beloved Pitt to the wilderness (The Everglades, White Sands Continue reading Grand Canyon, Road Trip and Brad Pitt – O My!

Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

There’s a cool phenomenon happening where experts in their field are becoming mini celebrities – brand ambassadors, influencers, call them what you will. I think it’s one of most culturally interesting and valuable things coming out of social media usage in business today. Savvy marketers know the return on investment in social media is limitless, so they know turning customers and employees into brand ambassadors … Continue reading Building a Brand with Trance-Loving Tiny Dancer (and Glitter)

Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

It’s not a huge secret I work for a well-known real estate brand. I wear a lot of hats, but one of my favorites is putting together thought leadership pieces, like this white paper I’m showcasing today. The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to … Continue reading Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?